Plant blindness and the implications for plant conservation

Plant Blindness negatively affects plant conservation, despite plants being a majority on the endangered species list. Balding and Williams review the research on plant blindness and argue that it isn’t inevitable. There are cultures in the world more keenly aware of plants than most in western societies whose minds focus more on animals. This bias extends to education where plants tend to be focused on less as well. Their prescribed solutions are getting people to identify, empathize, and appropriately anthropomorphize plants to bring more awareness to the plant world. Conservation Biology: 10.1111/cobi.12738 (OA for a limited time)